Do not always assume that the choice of lure is the key to the bluefish biting your offering. If they are in a feeding frenzy then any active approach will work, but sometimes you have to trigger their feeding instinct. This is done by not varying your lure choice as much as varying your LURE RETRIEVE. The action of the lure needs to either look just like the other available fish , in terms of it swimming patterns or sometimes it needs to look UNLIKE the swimming mode of near by baitfish...hence emitting distress to the blues. Vary your plug and lure speed....find out where "Their head is at" Fish hard and determined. Make them bite!!! .......don't just hope they choose to! Remember keep what you need and return the rest....Catch and release assures a future for anglers and species.